What Is a Traffic Exchange?

Posted by on May 23, 2012 in Blog, Traffic | 0 comments

Simply put a Traffic Exchange is a membership website owned by a company or an individual.

“Traffic Exchanges date back to the beginning of the web and were primarily used by organizations to share sites between employees. Viewers would rate pages in a similar fashion to the now popular social bookmarking phenomenon. When interesting websites were hard to find a traffic exchange for an organization new to the web proved an invaluable tool.
Circa 1994 traffic exchanges moved from corporate intranets to the web. In an effort to build communities the concept of rating pages was replaced with rewarding members for viewing.
It was 1996 before traffic exchanges began to charge for traffic and around this time the concept changed from a tool for locating interesting sites to a commercial one. This change in direction resulted in increased popularity at the expense of the content which is now almost exclusively commerce.” (quoted from wikipedia)

One word of caution, Google does NOT allow the use of Adsense on Traffic Exchanges.

A Traffic Exchange Website receives website entries from its members. The submitting member is then required to browse their fellow member’s websites in order to earn credits, which enables their sites to be seen by the other members of the exchange.

You will find several different types of Traffic Exchanges, a manual surf exchange and or an auto surf exchange. Of course the manual surf exchange requires extensibly more human interaction than that of the auto surf exchange.

Traffic Exchanges apply a certain credit ratio, which defines the amount of websites that a surfer must view in order to receive one hit through the program for their promoted websites.

The majority of Traffic Exchanges are free to join. With that being said, many Traffic Exchanges do offer special bonuses to their paid membership levels.

When advertising on Traffic Exchanges it is important to remember that the other members will be viewing your promotions for only a minimal amount of time.  Therefore when using a Traffic Exchange it is better to use what is commonly referred to as a splash page or a squeeze page, which allows for a quicker upload time.

This material is brought to you with careful thought by: Cheryl /”The Frugal Mistress”.

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