Blog Content Essentials

Posted by on Jul 22, 2012 in Blog, Blogging | 0 comments

Blogging is actually a process of constant learning. I am always seeking to improve my marketing and writing skills. There is always room for improvement. Here are a few guidelines to help you the reader, in your everyday blogging.

  • Answer the questions who, what, when and where in the opening paragraph
  • A newspaper journalist will intentionally write his or her stories using the attention grabbing material within the first snippet.  Thus many readers skim the opening paragraphs and never arrive at the bottom of the article. The very first sentences should essentially contain the main info.
  • Keep your writing clear and visibly readable
  • Your blog articles should contain crisp sentences and phrases that convey the point you are trying to get across.  Avoid pointless phrases, pointless declarations and repetition that can confuse the reader. Do not add to the the reader’s confusion. Keep your site readers in mind when you write.
  • Break up your text
  • Ideas should really be separated with white space to allow the reader time to take in the thought before moving to the next thought. Without white space, text can run together and discourage the reader from reading every point. Change things up a bit by using a boldface type for headlines or key ideas that you want the reader to grasp.
  • Make use of your personal experiences to explain your line of reasoning
  • Blogging isn’t intended to be stiff or proper. It is actually more of a dialog or a two way conversation about your topic. Expose part of yourself by sharing a story or anecdote when it is appropriate to convey your message.
  • Check your spelling, grammar, and sentence structure
  • Each time run your spell and grammar checker. Also note it can be very helpful to print out the post and read it out loud.  Always proofread before you  publish.
  • Consider these ideas when posting to make certain that your posts will indeed allow the reader to get the important information he or she wants and will inspires him or her to read more, allowing you to provide a solution.

This material is brought to you with careful thought by: Cheryl /”The Frugal Mistress”.

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